Customer Relations

NQF Level



Minimum 1

Estimated Days




Accrediting Body


The purpose of the learning credited in this unit standard is to ensure that learners are able to interact professionally with customers. Improved customer relations leads to improved customer service, which, in turn, results in business growth and profitability. Professional driving services are improved, thereby improving the image and profitability of the field of transport services. This set of competence is transferable to all other fields where services are provided to customers, and thus improves the employability of credited learners, by enhancing their understanding of the processes and the context of customer service.

Entry Level Requirements

Communication at NQF Level 2 Mathematical Literacy at NQF Level 2 KVR Pre-assessment

Specific Outcomes

Describe organisational structures and products/services for specific contexts. Operate within a specific customer service system according to context requirements. Identify customer needs and expectations within specific contexts. Deal with customer complaints according to specified procedures. Choose interpersonal behaviours appropriate for occupational situations.

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