This unit standard is intended for any individual who works in sales or who would like to gain skills in conducting sales in a specific industry by presenting the products and services to the customer in such a way that is conducive to a successful sale.

On achievement of this unit standard, the learner will be able to:

• Identify early buying signals and act thereupon.
• Negotiate and/or agree to the terms and conditions of the sale.
• Prepare quotations according to organisational standard policies and procedures.
• Handle and deal with customer objections and concerns.
• Describe the current state of a specific industry.
• Close the deal and obtain customer commitment.