This unit standard is intended for any individual who works in sales or who would like to gain skills in conducting sales in a specific industry by presenting the products and services to the customer in such a way that is conducive to a successful sale.

On achievement of this unit standard, the learner will be able to:

Identify early buying signals and act thereupon.
Negotiate and/or agree to the terms and conditions of the sale.
Prepare quotations according to organisational standard policies and procedures.
Handle and deal with customer objections and concerns.
Describe the current state of a specific industry.
Close the deal and obtain customer commitment.

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