Building good client relationships benefits both you and your client. It instils trust and reassures you that they believe in your services and the work you deliver. This successful relationship-building results in long-lasting relationships, more frequent projects, and, if you’re lucky - referrals!
But these positive relationships are not built overnight. These relationships require time, attention, nurturing, and going above and beyond what the contract outlines.
When meeting a new client, do your research. Research the company they work for, what they enjoy, and projects they undergo. Doing this will help approach conversations with enthusiasm and confidence. Get accustomed to speaking their language to best relate to them, and most importantly, assure them that you are the right fit for the partnership.
Part of quality customer service is ensuring that you check in with your client frequently. Frequently could be every few days, one per week or every other week. Checking in helps you stay organised and communicates that their project is a priority. However, you may want to get to know their schedule to avoid disrupting them during peak work hours. Regular check-ins help ensure that you address any queries and that both parties remain on the same page.
Setting and communicating realistic expectations that prioritise the project between you and a client is essential. Moreover, delivering on that expectation is even more vital and should go without saying.
Communication is key. Keep your client in the loop regarding where you are in the discussed process. Exceeding their expectations is always a plus and can be achieved by going over and above what you previously promised. Creating this transparency builds trust between you and your client, a facet of relationship building crucial to ensuring its longevity.
Building longstanding relationships with your clients is essential for repeat business and referrals. Implement customer service principles to deliver the best possible experience to every client.
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